The Depression left many people without jobs, money, and sometimes even homes. Then, when we entered World War II, men enlisted in the military for the jobs provided as soldiers. Businesses began refocusing their efforts to build necessary items for war instead of toys or appliances. This shift in priorities opened up more jobs as they made an effort to increase production for the war. So the call came for women to take up the work.
Rosie the Riveter advertisements did much of the crying for workers, but the corpus has less than ten examples of it, starting in 1960. It would make sense for it to start in 1940 since it was a poster used during the war, but, perhaps because it was a common poster, no one thought to write about it. Regardless of how well the poster might have worked, women joined the work force and began to enjoy some financial security.
Unfortunately, though they had money, there wasn’t much for them to spend it on. The things they might have otherwise spent the money on, like toys or kitchen appliances, were no longer being made because of the shift in business. Rationing was put in effect for things like butter, bacon, and gasoline.
They were given ration books that had coupons for the now limited foods and tools. Usage for this in the corpus spiked high, or began high, in the 1940s likely because of the use of rationing. After the war ended ration books were no longer needed and thus later usage is due mainly to references about WWII.
People also began planting their own gardens, called victory gardens, to supplement their meals. This phrase also began in the 1940s, specifically 1942, and then dropped sharply in consequent years. Again, it is probably because victory gardens were no longer in use after the war.
People also wanted to help the war effort in other ways.
The government encouraged them to buy war bonds to help finance the war. Though there are references to war bonds in previous decades there is once again a sharp increase in the 1940s.
They participated in scrap drives where they would collect extra bits of steel, tin, paper, and rubber for use in war. Children played with wooden or paper toys instead of rubber or metal.
Another effect of the war on the home front was the concern people had that there were enemies within the nation. This fear was supported by history. A rebel general during the Spanish civil war was counting on four columns of troops outside the city and a fifth column made up of sympathizers within the city to help him win. When the Nazis took over Norway, a fifth column of supporters within the country was a large part of their victory. Civilians who wished to protect our nation against traitors and terrorists joined the civilian defense.
The fifth column [fifth column*](Ostler) has some usage in the 1800s but only as a fifth column on a page of data. In 1930 the second meaning comes into play in reference to Spain in 1930 before it is linked to the Nazis in WWII.
Civilian Defense shows up in the corpus in 1939 in a news article about Britain. In 1940 it is used in America many times but drops after that decade again due to the end of the war.
Individual traitors were called quisling (Ostler) after Vidkun Quisling, the head of the Nazi party in Norway. As with the others it was widely used in the 1940s and has steadily decreased.
Teenagers, the newly formed noun form of the adjective teenage, were not ignorant of these events. Students who were well thought of by teachers (teacher’s pets) were accused of “going quisling” (Ostler). Teenager has, since its beginning in 1940, increased steadily and become a common word in our vocabulary. The phrase going quisling was not found at all in COHA.
When the soldiers returned to civilian life after the war there was a lot of discomfort. Some soldiers did not come home at all, leaving young families behind. Others were severely wounded in body and/or soul, wounds that their wives were not equipped to deal with.
Battle fatigue, what would later be known as post traumatic stress, was common and difficult to understand. Again, usage started in the 1940s, this time after the war, but it is too low to show much definitive variation.
Fortunately, there were good things awaiting them too.
The GI Bill of Rights [GI Bill], also known as the Servicemen’s Readjustment Act, gave many men an opportunity for learning and college that they didn’t have before. This bill was created in the 1940s and has remained fairly constant despite a drop in the 1970s and 80s.
Other Terms
The atomic age began in 1945 when the first atomic bomb was detonated (Ostler). Although usage increased in the 1950s from the 1940s, it has since steadily declined.
Bobby socks [Bobby sox] were worn by teenage girls. Stockings were not available during the war so they began to wear loose ankle socks. This was seen as an act of rebellion and some girls wore them did get into trouble. These terms were occasionally used from the 1940s to the 1990s but no instances were recorded in COHA for the 2000s.
Supercalifragilisticexpialidocious, made popular by Disney, came to mean something that was wonderful or fantastic in 1949. I could not find this in the COHA but the OED did have information on it.